Online marketing

  Almost every business is using social media marketing to grow its brand. No matter what sector you work in, you can benefit from brand awareness by utilizing at least one of the many platforms available. Of course, not every company is doing this form of marketing correctly. At local management,  our aim is to see the business of our clientele thrive, which is why we have put together three of the most important tips for an effective social media strategy.   Consistency is Key   Every good marketing manager will tell you that it’s important to maintain consistency with your work. The same goes for social media. We understand how challenging this can be, especially depending on what platform you use. For example, TikTok and Instagram reels depend on multiple posts a day for effective engagement and brand awareness. While others, such as Instagram’s Feed and Facebook do not require even once-a-day activity.   So, the first step is to create a strategy for each...

  So far in our 3-part series on kickstarting a small business's online presence, we’ve explored the value of good blog posts and how they can expand your web footprint for minimal work, and a very thorough primer into the ins and outs of email marketing campaigns. We’re going to close this series by discussing some of the specific approaches that yield the best results per social media platform.  Organic social media marketing can be the answer for a startup business if done properly. Having the knowledge of how each platform is used, and what is best to market on each, are golden tickets that some are missing.  We are going to break down Facebook, Instagram, and Pinterest the organic way. This way, the marketing dollars saved can be used to improve the product or service you’re selling, instead of the act of marketing it to sell. Facebook With over 1 billion users on this platform daily, there are a ton of chances for marketing your brand or business. However, there has...

  All businesses must have a solid digital marketing strategy in place to succeed, but digital marketing is not a one size fits all solution.  Each business should tailor its digital marketing efforts to meet its unique needs and goals and consider its industry and target audience.  This means that businesses that provide products or services to other businesses (B2B) must create a marketing strategy that helps generate leads among their target audience. While B2B marketing maybe a little more challenging than B2C marketing, a solid digital marketing strategy will increase the volume of quality leads for B2B companies.  However, it may be difficult for some businesses to devote enough time and resources to run an effective digital marketing campaign.  Businesses that need help with their B2B marketing can reach out to a digital marketing agency to help them form and implement an effective online marketing strategy. To be successful, it is important for...

  Digital marketing is a field that is always evolving with societal trends and changes in consumer behavior and expectations.  It is important for businesses to recognize and understand these trends and incorporate them into their digital marketing efforts in order to build a stronger connection with their customer base.  There is no better time for businesses to consider new and upcoming marketing trends and strategize than the start of a new year. In this guide, we will cover some of the new digital marketing trends you can expect in 2022  according to experts in the field.  Businesses and marketers must take the time to understand these trends as they reflect current consumer behavior and expectations.  Getting ahead of the game in incorporating these trends into your marketing strategy can give you an edge over your competitors. If you want to expand the digital marketing efforts of your business for the new year but don’t know where to start, reach ou...

  How’s Your Small Business Website Design? It can be very tempting to skip spending time ensuring that your website looks great. After all, you do also have social media platforms to promote your product or services. But take note that 75% of consumers admit to judging a company’s credibility based solely on their website design. This means you are more likely to build trust and lead to better sales if you have a website that looks well put together. If you’re not sure how and where to start, you’re in the right place! Because in this post, we’re going through how to get started with your small business website design. Now let’s dive in! Where To Build Your Small Business Website Before you proceed with designing your website, and all the images and graphics within it, you have to decide on where to build it. Great choices include: WordPress, Squarespace, Wix, and Shopify …among similar sites.  If you know what you’re doing and want in-depth customization WordPress is a perf...