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Why Digital Marketing is Important for Small Business

  When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers. Let’s look at the benefits of digital marketing and the ways online platforms can be used to help grow your business.  Benefits of Online Marketing The potential customers you can find online are a much larger group than you’ll ever be able to attract only locally.
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5 New Social Media Trends

  There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands.   Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for video-lovers, or Instagram which has refined its formats to focus on video content in 2022. Then there’s a shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise. In 2022, Statista predicts the number of social media users will top 3.9 billion and grow to a whopping 4.4 billion in 2025. That’s a lot of eyes to get your content and brand in front of and creates huge opportunities for organic search and paid search advertising. So, what are the most important B2C and B2B social media trends for 2022? According to what our panel o
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7 Ways to Use Facebook for Marketing

  Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. In this post, we will be looking at seven ways you can use Facebook for marketing. Whether you’re a big corporation or small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach. Making the Most of Your Facebook Business Page A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character. Your Facebook business page is a great spot to develop your brand identity and show you
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